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Post-IDFA Pulse Check: The Impact We See and Foresee

Thursday, June 17, 10-11 AM PST


iOS 14.5 and the ATT framework have been with us for over a month - and the Post-IDFA Alliance is getting together to check in. 

What can marketers and publishers learn from what we’ve seen since Apple’s rollout of the App Tracking Transparency framework?

This data-driven discussion will focus on early insights and emerging trends from Fyber, Liftoff, and Singular’s data and experience, providing a comprehensive, combined perspective across monetization, user acquisition and measurement

Our expert panel will cover:

  • The impact of Apple’s gradual ATT rollout on UA budgets and ad revenue
  • Different approaches marketers are taking for SKAdNetwork campaigns compared to IDFA campaigns
  • Opportunities for post-IDFA ad revenue optimization

So-Eun Park

VP Business Operations

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No IDFA_Singular_Liftoff_Fyber_Social_Denis Mink

Dennis Mink

SVP Marketing

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No IDFA_Singular_Liftoff_Fyber_Social_Eran Friedman

Eran Friedman

Co-Founder & CTO

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